Welcome to the latest chapter in Haier India’s journey to transform homes with cutting-edge technology and customer-centric innovation. As we move into 2025, we’re thrilled to share a host of updates that reflect our commitment to enhancing your lifestyle with smart, sustainable, and stylish appliances. From groundbreaking product launches to ambitious expansion plans, here’s what’s new at Haier India.
Introducing the Next Generation of Smart Appliances
At Haier India, we believe in creating appliances that don’t just meet needs but anticipate them. This year, we’re rolling out our most advanced lineup yet, designed to elevate your home experience:
- AI-Powered Vogue Series Microwaves: Our latest Vogue Series Microwave with Smiley Face Glass Door combines aesthetics with intelligence. Featuring One Touch AI technology, it offers intuitive controls and personalized cooking modes tailored to your preferences. Perfect for modern kitchens, these colorful microwaves add a vibrant touch while delivering precise results.
- OLED S90 Series TVs: Immerse yourself in cinematic brilliance with the OLED S90 Series. With true-to-life illumination and stunning picture quality, these TVs are engineered to transform your entertainment experience, making every movie night unforgettable.
- Convertible Side-by-Side Refrigerators: Our new triple-door refrigerators, including convertible side-by-side models, offer multi-zone cooling and energy-efficient performance. Designed for organized storage and enhanced freshness, they cater to diverse household needs, from compact families to large gatherings.
These launches reflect Haier’s dedication to blending innovation with practicality, ensuring our appliances seamlessly integrate into your daily life.
Expanding Our Footprint: Phase Two in Greater Noida
We’re excited to announce the approval of the phase two expansion of our manufacturing unit in the Integrated Industrial Township of Greater Noida Limited (IITGNL). With an investment of Rs 400 crore, this expansion will boost our production capacity and create 1,000 new jobs, reinforcing our commitment to local manufacturing and employment. This follows the success of our first-phase unit, which has already set benchmarks in production excellence.
Additionally, Haier India is investing Rs 1,500 crore over the next two years to establish a PCB manufacturing and injection molding plant at our Greater Noida industrial park. This move strengthens our focus on backward integration and localization, ensuring high-quality, made-in-India products that meet global standards.
Aiming High: Revenue Goals and Market Leadership
Haier India is on track to achieve a turnover of Rs 10,000 crore in the next two years, building on last year’s Rs 6,000 crore milestone. With a projected growth of 40% in 2023 and 30% in 2024, we’re poised to lead the market in air conditioners and TVs, alongside our stronghold in refrigerators and washing machines. Our strategy hinges on premiumization, portfolio expansion, and a robust sales network, ensuring we deliver unparalleled value to our customers.
